Denis Mcquail argues that the audiences consume their media texts for a variety of reasons
Surveillance
personal identity
personal relationships
escapism/diversion
The audience for this video is probably males who are aspiring to be like the rappers in the music video. With the luxury clothes and jewellery also with the nice looking ladies dancing round them.
The age of the person listening to this song is young adults people similar ages to the artists in the video. The class of people who like this music video will be those of a lower class of that in the video but of those who aspire to be of the same wealth and luxury of those artists in the video.this leads onto that of what is the audience of this music video likely to spend its money on, i believe the audience of a music video like this will value things such as fashion, cars and clothes mainly material things other than physical things such as a house or family time. They spend the money on the things they think will make them look and be like the artist.
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